Platformance
Total Users
34,420
↘8.6% vs last month
Active Users
25,815
↘8.6% vs last month
New Users
23,100
↘10.8% vs last month
Sessions
48,760
↘6.5% vs last month
Orders
3,089
↘6.7% vs last month
Revenue
$312,840
↘6.5% vs last month
Avg Order Value
$101.28
↗0.3% vs last month
Conversion Rate
6.34%
↘0.3% vs last month

Avg Session Duration

2m 41s

Engagement Rate

56.90%

↓1.3%

Source Breakdown

Users by Channel

Users by Type

Bounce Rate

43.1%↑3.11%0%100%

Returning Users %

32.9%↑5.29%0%100%

Traffic Trends — Daily Users

Conversion Funnel

End-to-end user journey · August 2025

Overall CVR
8.97%
visitors → orders
Key Bottleneck
63.0% drop
Add to Cart
Stage
% of Visitors
Users
1
Website Visitors
Top of Funnel
100.0% of visitors
34,420users
↓✓ 78.9% converted✗ 21.1% dropped (7,274 users)
2
Product Viewers
Stage 2
78.9% of visitors
27,146users
↓✓ 37.0% converted✗ 63.0% dropped (17,102 users)KEY BOTTLENECK
3
Add to Cart
⚠ Highest Drop-off
29.2% of visitors
10,044users
↓✓ 82.0% converted✗ 18.0% dropped (1,808 users)
4
Cart View
Stage 4
23.9% of visitors
8,236users
↓✓ 56.0% converted✗ 44.0% dropped (3,624 users)
5
Checkout Started
Stage 5
13.4%
4,612users
↓✓ 77.0% converted✗ 23.0% dropped (1,061 users)
6
Payment Initiated
Stage 6
10.3%
3,551users
↓✓ 87.0% converted✗ 13.0% dropped (462 users)
7
Order Placed
Stage 7
9.0%
3,089users
↓✓ 96.5% converted✗ 3.5% dropped (108 users)
8
Order Delivered
Stage 8
8.7%
2,981users
↓✓ 31.0% converted✗ 69.0% dropped (2,057 users)
9
Repeat Purchase
Retention Stage
2.7%
924users
Visitor → Order CVR
8.97%
34,420 visitors · 3,089 orders
Cart Abandonment
44.0%
Cart View → Checkout
Repeat Purchase Rate
31.0%
2,981 delivered · 924 re-ordered

Search Analysis

Top search queries · August 2025

Total Searches
24,350
Avg Search CVR
5.74%
SEARCH TERMSEARCHESPRODUCT VIEWSADD TO CARTORDERSCVR
1Paracetamol
4,200
2,730
65% of searches
1,890
69% of views
2656.31%
↑ avg 5.74%
2Vitamin D
3,850
2,502
65% of searches
1,386
55% of views
2195.69%
↓ avg 5.74%
3Ibuprofen
3,280
2,230
68% of searches
1,338
60% of views
1976.01%
↑ avg 5.74%
4Multivitamin
3,080
2,156
70% of searches
1,232
57% of views
1856.01%
↑ avg 5.74%
5Diabetes medicine
2,900
1,740
60% of searches
818
47% of views
1746.00%
↑ avg 5.74%
6Omega 3
2,760
1,933
70% of searches
937
48% of views
1655.98%
↑ avg 5.74%
7Blood pressure
2,420
1,452
60% of searches
726
50% of views
1215.00%
↓ avg 5.74%
8Protein powder
1,860
1,265
68% of searches
599
47% of views
924.95%
↓ avg 5.74%

Category Performance

10 website categories · August 2025

1OTC Medicines
$135,800
2Diabetic Foot
$77,600
3HomeCare
$67,900
4Lab Packages
$48,500
5Personal Care
$38,800
6Heath Devices & Aids
$33,950
7Skin Care
$29,100
8Hair Care
$24,250
9Mum & Baby
$19,400
10Beauty & Makeup
$9,700
Total Revenue
$485,000
Top Category
OTC Medicines
28.0% of total

Customer Retention Journey

Transaction analytics → customer analytics · August 2025

Total New Customers
2,800
New → Loyal CVR
11.9%
Cumulative LTV
$292.90
sum of avg AOV per stage
👤
Stage 1
New Customer
Registered · no purchase yet
Customers100.0%
2,800
Avg AOV
—
Revenue
—
✓ 80%
→
✕ 20%
560
lost
🛒
Stage 2
First Purchase
Completed 1st order
Customers80.0%
2,240
Avg AOV
$52.40
Revenue
$117k
✓ 70%
→
✕ 30%
672
lost
🔄
Stage 3
Second Purchase
Returned for a 2nd order
Customers56.0%
1,568
Avg AOV
$67.80
Revenue
$106k
✓ 61%
→
✕ 39%
612
lost
⭐
Stage 4
Repeat Customer
3–9 lifetime orders
Customers34.1%
956
Avg AOV
$78.50
Revenue
$75k
✓ 35%
→
✕ 65%
622
lost
💎
Stage 5
Loyal Customer
10+ orders · high LTV
Customers11.9%
334
Avg AOV
$94.20
Revenue
$31k
New Customer
2,800
No purchase
First Purchase
2,240
$117k rev
Second Purchase
1,568
$106k rev
Repeat Customer
956
$75k rev
Loyal Customer
334
$31k rev

Top Landing Pages

PAGESESSIONSBOUNCE RATEREVENUE CONTRIBUTION
/home13,30039.1%—
/products/all10,64032.4%$78,200
/sale5,36035.8%$65,400
/products/featured4,64045.2%$52,100
/products/new-arrivals3,48043.6%$41,800

Device Breakdown by Active Users